Privacy Policy


We value our relationship with you and your privacy is important to us. A heads-up below on information that we may ask for, how and why we collect it, your options and what we do to safeguarded it all. By using our website, you agree to the collection and use of your personal information in accordance with this policy.


We may collect certain personal information about you when you visit our website, which may include information that can be used to personally identify you, including but not limited to your name, address, e-mail address, telephone number, or credit card information.

We additionally automatically collect certain information about how you access our website (e.g., browser information, operating system, mobile device information, IP address, referring site/application, number of clicks, domain names, landing pages, pages viewed, etc.).

Certain third parties, including but not limited to Google Analytics, may also collect certain personal information about you when you visit our website.

When you provide personal information to Grateful Apparel, you are consenting to the manner in which Grateful Apparel will collect, use, disclose and otherwise manage your personal information, as set forth below. Additionally, when you provide personal information to Grateful Apparel, you agree to provide only true, accurate, current, and complete information.

Because we use your personal information that we collect to conduct our business, as discussed below, our websites do not respond to “Do Not Track” requests, or other similar mechanisms.

In certain cases, we may request that you provide some of the information identified above in order to obtain access certain services that we provide. If you choose not to provide the information we request you may be unable to access these services.


We use your personal information that we collect to conduct our business and to provide you with the best possible products and services. To best serve you, we may share your personal information with service providers that provide support services to us or that help us market our products and services. Personal information shared with our third party marketing partners is made anonymous. Service providers, third parties who perform services on our behalf, are contractually restricted from using your information in any manner other than in helping us to provide you with the products and services available from Grateful Apparel. We may also, in certain instances, disclose your personal information when we have reason to believe that it is necessary to identify you, contact you, or bring legal action to protect your safety or rights or the safety or rights of Grateful Apparel or others. We may also disclose your personal information when you ask us to do so or when we believe it is required by law.


Protecting your information is important to us. We use industry standard technology to protect the security of your information. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we are committed to protecting your information, we cannot ensure or warrant the security of any information transmitted to us. You agree that Grateful Apparel and our affiliates will have no liability for disclosure of your personal information due to errors in transmission or unauthorized acts of third parties.


When you place an order with Grateful Apparel, we ask you to provide Payment Method, Credit Card Account Number and Expiration Date (if applicable), Name (as it appears on credit card), “Bill To” Address (as it appears on your credit card statement), “Ship To” Address (if different from billing address), Daytime Phone Number, Email Address.

This information is necessary to process your order, and we assure you that your personal information is transmitted over secure servers. By making a purchase on our website, you consent to our providing your information to third parties necessary to process the transaction, such as credit card processors and banks. We further guarantee you will only pay for authorized items that you have ordered.

You will have the option of saving your personal information in our secure system for future purchases. The information is stored in the form of a “cookie” in your computer. Even though you need cookies to be enabled to make an online purchase, it is not necessary to save information via cookies if you choose not to.

Grateful Apparel collaborates with government agencies and security organizations to prevent fraud and fraudulent use of your personal information. During fraud prevention investigations, we may share information with the agencies that assist us, as permitted and required by US law. Usage is strictly assigned to assist and prevent fraud investigations.

If you’re still not comfortable shopping online and want to phone in your order, by all means do so.


The Fair Credit Billing Act was passed by Congress in 1975. This Act prohibits your bank or credit card processor from holding you liable for more than $50 on fraudulent charges made to your credit card.


Email sign-up is available during check-out and on every page of our website. If you sign up for our emails, you’ll be the first to hear about up-coming sales, online exclusive discounts, contests and more. You can sign up to receive our Grateful Apparel email newsletter, outlet emails and our seasonal catalog. You’ll always be able to unsubscribe from of these subscriptions


The data file on your computer’s hard drive when you visit a site. A “session cookie” expires immediately when you end your session (i.e., close your browser). A “persistent cookie” stores information on the hard drive so when you end your session and return to the same website at a later date, the cookie information is still available. We use the information collected by cookies to determine which parts of our website are visited most often, and to determine where on our site you may be experiencing technical difficulties.Our goal is to improve the quality of our website, tailor our products and services to suit your personal interests, track and/or analyze visiting patterns, and resolve difficulties you may encounter while on our site.


This policy replaces all previous disclosures we may have provided you about our information practices. We reserve the right to change this policy, and to apply any changes to information previously collected, as permitted by law. If there are material changes to this policy or our information practices change in the future, we will notify you by posting the policy changes on our website. Your continued use of our website following any changes to this policy will constitute your acceptance of such changes.


This Privacy Policy does not apply to unaffiliated third party websites. We are not responsible for their information collection practices or the content of their websites. The examples contained in this Privacy Policy are illustrations only, and are not intended to be exhaustive. If you have questions regarding our Privacy Policy, please email us at [email protected]

Effective Date. This Privacy Policy was last updated on May 9, 2014.


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